WHO ARE YOU?Christina: We are the brand UND GRETEL - a Natural & Organic Makeup line.Stephanie: A one hundred percent certified natural cosmetic with zeitgeist and a sustainable soul, right in the middle of Berlin.
WHERE DID THE IDEA FOR A DECORATIVE NATURAL COSMETIC LINE COME FROM? WAS THERE A TRIGGER MOMENT?Christina: Searching for products that perform well on the one hand and are still healthy on the other, I very often ended up with "wannabes", products that suddenly called themselves natural cosmetics due to so-called greenwashing. And so I decided to become active myself and develop a purely natural decorative cosmetic. I soon got support from my friend, the marketing expert Stephanie Dittmann. So we decided to bring UND Gretel - completely without Hänsel - onto the market.Stephanie: After six exciting years of development and preparation, we finally celebrated the launch of the brand in 2015.
WHAT'S YOUR BRAND NAME ALL ABOUT?Christina: UND GRETEL is based on the Grimm fairy tale "Hänsel und Gretel". The fairy tale depicts intellect and intuition, whereby the intellect is attributed to the man and the intuition to the woman. Gretel's intuition to do the right thing at the right moment finally saved the two children. We also did the right thing at the right time and thus metaphorically show the red card to "bad cosmetics".
FOUNDATION, POWDER, LIPSTICK – YOUR RANGE INCLUDES ALL THE PRODUCTS YOU WOULD EXPECT. WHICH PRODUCT CONFRONTED YOU WITH THE GREATEST CHALLENGE IN CONCEPTION AND MANUFACTURE, AND WHY?Christina: In general, I can say that every single product required a lot of attention and time until it was finally perfect. Fortunately, my many years of expertise as a professional makeup artist helped me with the development. No matter if it was about the right textures, their variety of colours or their effect on the skin.
LET'S TAKE A COLSER LOOK AT LIPSTICK. ACCRODING TO THE LATEST STUDY, ALMOST 3.8 WOMEN IN GERMANY USED IT EVERY DAY IN 2018. YOU HAVE CONSISTENTLY AVOIDED ALL ATRIFICIAL INGREDIENTS FOUND IN CONVENTIONAL LIPSTICKS. WHAT HAVE THEY BEEN REPLACED BY?Christina: For all our products and therefore also for the TAGAROT lipsticks, we have exclusively chosen natural ingredients that are allowed to grow ethically correct and sustainably. The lipsticks contain, for example, moisturizing babassu butter and high-quality avocado oil. Opacity and colour brilliance, on the other hand, are achieved by natural mineral pigments. What is so special about them? They reflect the light particularly intensively.
ARE ALL COLOUR SCHEMES POSSIBLE AND CAN SHINE AND GLITTER BE PRODUCED NATURALLY? Christina: Yes, all of that is possible. A nice example is our eye shadow IMBE, which with its mother-of-pearl shimmer provides a particularly great shine. The pigments here are also of mineral origin, and UND GRETEL does not have any synthetic luster particles.
WHERE DO YOU GET YOUR RAW MATERIALS AND INGREDIENTS FROM?Christina: Exclusively from nature.
WHAT CRITERIA MUST THEY MEET AND WHAT CERTIFICATIONS DO YOUR PRODUCTS HAVE?Christina: One hundred percent of our products are BDIH or COSMOS certified. These seals for controlled natural cosmetics are very reliable test marks with a very strict catalogue of criteria.
ONE LAST QUESTION: WHICH LIPSTICK IS YOUR FAVORITE AND WHY?Stephanie: I actually love all TAGAROT lipsticks, but the colour Copper is my absolute favourite. This warm copper tone suits me best, ideally I combine it with an eye makeup of LUK, IMBE Bronze and WINT.Christina: My current favorite is the youngest member of the UND GRETEL family: the TAGAROT Love Berry. This berry red is a classic that simply belongs in every beauty case.
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